Jim Aviles Joins IdentityMind Board of Directors

Jim Aviles Joins IdentityMind Board of Directors

As the Founder and COO of Merchant e-Solutions, and former Senior Vice President of Technology and Product at Bank of America, Jim Aviles brings 28 years of international payments industry experience to the IdentityMind Board, spanning leadership positions in Operations, Sales, and Marketing.

We’re proud to announce today the appointment of Jim Aviles to the IdentityMind Board of Directors.

Jim Aviles brings over 28 years of experience in the electronic payments industry. As Senior Vice President, he led product, marketing, and technology at Bank of America’s merchant services division until 1996, when he lead the team through an IPO spinout of the business as BA Merchant Services, Inc. He continued to lead product, marketing, and technology at Bank of America Merchant Services (BAMS) until 1999, when he left the company to co-found Merchant e-Solutions, Inc. (MES). As Board member and COO of MES, Mr. Aviles grew the company into into a leader within the payments space until 2012, when the company was acquired by Cielo S.A. for $670 Million.

“Jim’s extensive experience in digital payments, and direct background in founding and growing Merchant e-Solutions and Bank of America Merchant Services have already made him a tremendous asset to our company,” said Garrett Gafke, IdentityMind’s CEO and President. “His first-hand experience working with both merchants and financial institutions will be invaluable as we continue to build out our platform as the essential framework for managing risk from individual transactions, to entire merchant portfolios.”

Mr. Aviles co-manages a boutique investment and consulting company, Avigo Ltd., and is an active board member and investor in technology companies in the U.S. and Brazil.

“IdentityMind is simplifying the relationship between merchants and financial institutions,” said Mr. Aviles. “At MeS, we worked with both sides- the merchants, and financial institutions. The IdentityMind™ platform provides merchants and payment providers with a real-time database for verifying users online, and on mobile. At the same time, they’re providing institutions with the ability easily analyze that activity to simplify operations, compliance, and better manage risk across the merchant portfolio. This is how payments and risk management should work.”

Read the full Press Release here.


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